Throughout the summer CMAE will be featuring its valuable corporate partners who without their support the delivery of our education programmes would be impossible. Their commitment to education is extremely commendable and we would like to feature their company’s, the products they offer to our clubs and the exclusive benefits they offer to CMAE members.

If you are considering products and services in their respective sectors we would urge you to give them due consideration as through their relationship with CMAE they understand fully how your club operates and the challenges that face the club manager. If you are not in a position to consider their products and services at the moment, but know someone who is, a positive referral is always welcome!

Please take this advantage to speak to our corporate partners as they might just have the solution you are looking for.

Who are Syngenta?
Syngenta is one of the world’s leading companies with more than 28,000 employees in over 90 countries dedicated to their purpose: Bringing plant potential to life.

Syngenta is also a leading player in the golf industry. From world-class scientific research and development of turf and sustainability solutions to groundbreaking participation initiatives, Syngenta is committed to its objective of ‘Unlocking Golf’s True Potential’.

Focusing on course playability, operational productivity and sustainability, Syngenta is working with club managers to introduce industry-leading initiatives including:

• love.golf: a unique female participation project based on market research and academic study
• Operation Pollinator: encouraging pollinating insects by creating wildflower areas
• Ultimate Fairways: improving turf quality while reducing labour and costs
• Water management: maintaining playability even under stress conditions

love.golf: Increasing female participation
love.golf follows on from a series of market research reports commissioned by Syngenta to promote and drive participation at club level, to benefit the long-term sustainability of the golf industry. ‘The Opportunity to Grow Golf: Female Participation’ (Syngenta, 2014), coupled with Fellow PGA Professional, Alastair Spink’s study into female golf coaching techniques provides the basis of love.golf.

The programme focuses on learning golf in a relaxed, social environment and playing on the course rather than taking a series of technical lessons on a driving range. With over 20 venues now hosting love.golf in the UK and a pilot project taking place at five golf clubs in Sweden, the programme is making strides in its aim to increase female participation.

Simon Elsworth, Syngenta Head of Turf & Landscape EAME, said: “The extension of the 2015 love.golf UK pilot programme, to up to 25 UK venues in 2016 is the logical next step in transitioning our market research into positive action in the golf industry.

“Alastair’s unique approach and academic research chimes with the findings of our female participation surveys. The purpose of extending the pilot programme, and sharing the results with the golf industry, is to demonstrate how a customer centric approach benefits business sustainability and successfully retains customers for the long term.”

Case Study: Peter Myers

PGA Professional Peter Myers, based at Dunes Golf Centre in Fraserburgh, Aberdeenshire, first heard about love.golf when Head Coach, Alastair Spink, presented his research at the PGA’s Tartan Meeting of the Minds in January 2016.

Since then, Peter has become the first Scottish-based professional to join the love.golf team of PGA qualified coaches, in June 2016. His first five love.golf programmes have each sold out and a number of the participants have also become club members, as he explains:

“I firmly believe the future of golf is by getting the whole family playing together so this means we currently need to make the game easier for women and children to get involved in.

“I have received nothing but positive feedback from all of my love.golfers. It has amazed me just how quickly they all wanted to join the club as members and they are already organising regular games for themselves. Since starting the love.golf coaching, 11 of my ladies have joined the golf club as members!”

Who are travelharbour?
travelharbour is a full service, licensed travel company (IATA, ABTA, ATOL and ISO 9001 accredited)

travelharbour offers a full range of travel services, such as flights, hotel, car hire etc. along with organising meetings, incentives, conferences and events (UK and Worldwide).

How can travelharbour benefit your business?
For CMAE members we can assist with club golf trips/group bookings/member trips to a range of destinations Worldwide. We work with numerous specialist Golf Tour Operators/Resorts, can take the hassle out of organising everything and offer competitive pricing to CMAE members. With our flexible approach we can arrange either the flights and ground arrangements (accommodation/golf) or just the ground package should you prefer to organise your own flights.

To find or more or have a general chat about our approach and services, please feel free to email events@travelharbour.com or call us directly Michael O’Mara (020 8819 2146) / Michelle Hayter (020 8819 2147)

Who are Golf Genius?
Founded in 2009, Golf Genius is the leading global provider of affordable, fully-featured cloud-based software for organising and managing golf events, leagues and trips.

Operating in over 50 countries worldwide the Golf Genius product has saved time and eliminated hassle for PGA professionals, amateur and professional associations, event organisers, league managers and trip captains, enabling them to deliver a greatly enhanced experience to millions of golfers every year.

A recent collaboration with the USGA will see Golf Genius powering golf event management across the USA with every affiliated golf club customer. Other prestigious clients and Partners include The Grove, Trump International, Wee Wonders, NGL Golf, The Els Club, The London Golf Club, Close House and Abu Dhabi Golf Club.

How can Golf Genius benefit your business?
Golf Genius can benefit your business in 3 specific ways. Less Time. More Fun. More Revenue.

Less Time – By eliminating the man power usually required when delivering a golf event or society, Golf Genius allows its customers to spend more time focusing on their guests, the golfers. Golf Genius software can automate player registration, produce printed scorecards and other materials, streamline scorecard checking and calculate numerous different competition formats, all at the click of a button.

More Fun – By creating a professional experience that can include live scoring, live leader boards, social interaction through app based photo sharing and providing the guest with a complete array of professionally branded utilities including website, scorecard, pin sheets, and name badges, Golf Genius creates an experience that your guests will not forget.

More Revenue – With Golf Genius, each club has the ability to increase their revenue in three simple steps. By creating a unique event experience clubs have the opportunity to charge more for additional services including, corporate braded websites, live scoring and printed materials. The improved experience can also lead to increased participation in Open days and increase member retention. Golf Genius will even provide marketing video’s to help sell these additional services.

Exclusive Offer for CMAE Members
As a member of the CMAE you will be entitled to a free demo of the Golf Genius Software at an event of your choice. You can claim this free demo by contacting Craig Higgs on the following details:
Tel: +44 77 11 36 36 49
Email: craig@golfgenius.com
You can learn more about Golf Genius by logging on to www.GolfGenius.com