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Three Club Industry professionals have recently achieved the globally recognized benchmark of excellence in Club Management by passing the Club Managers Association of Europe’s (CMAE) Certified Club Manager (CCM) examination raising the number of CCM’s to 39 Club Industry professionals across Europe.

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So, as many of you will know, CRM stands for Customer Relationship Management, but what does this really mean?
For some this means marketing, for others it means a sales database and for others a communications register. So what is the right answer? The real answer is a combination, but it depends on your business, your goals and your customers.

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