Exclusive Travel rates available for CMAE Members
Exclusive Travel rates available for CMAE Members!
Exclusive Travel rates available for CMAE Members!
Three Club Industry professionals have recently achieved the globally recognized benchmark of excellence in Club Management by passing the Club Managers Association of Europe’s (CMAE) Certified Club Manager (CCM) examination raising the number of CCM’s to 39 Club Industry professionals across Europe.
So, as many of you will know, CRM stands for Customer Relationship Management, but what does this really mean?
For some this means marketing, for others it means a sales database and for others a communications register. So what is the right answer? The real answer is a combination, but it depends on your business, your goals and your customers.
Somewhat of a trend this month has been the positive good that Golf can and is doing for the environment and communities, this is also being recognised outside the golf industry.
Golf has a big problem.
It’s the pervasive – and lazy — narrative that the sport is dying. It’s not just misguided, it’s wrong.
We have recently been talking to several golf operators that don’t have a Facebook Page, let alone Facebook Page Manager on their phones.
There are Mad Dogs in every clubhouse, members who run about, foaming at the mouth, yapping constantly, nipping at the heels of board members, committee members, management and staff.
We are delighted to have launched a new key opportunity with is Vision 2020 project – Forever.
Forever, the 6th F of Vision 2020, looks at sustainability – exploring what sustainable golf actually is, why its important to clubs as businesses and how they can gain the advantages which sustainable operations can bring.
Warwickshire, UK (March 7, 2017) – The Club Managers Association of Europe (CMAE) has launched the most comprehensive club and golf benchmarking study ever undertaken in Europe.
Working in golf it was my pleasure to organise events and training dedicated to club boards and committees. At those workshops we asked attendees to identify the traits of great committee people and what makes them so suited to the positions they have.