Building Your Club’s Brand
Bruce Springsteen said “[it] sounded like somebody’d kicked open the door to your mind” when he first heard Bob Dylan’s 1965 anthem “Like a Rolling Stone”. With that song Dylan dramatically impacted the creative sphere of making music – even more so than its commercial impact. Impactful change is afoot in clubs today because private club branding is ignored. Few clubs manage their brand consistently and lose brand authority in so doing.
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